Project Spotlight
WORX Holiday Gift Guide Social Ads
Client: Positec & WORX Tools
Role: Marketing Designer & Animator
Deliverable: Digital Ads
WORX needed a holiday gift guide asset that felt warm and seasonal without losing the brand's bold, tool-forward identity. The animation needed to work as an attention-grabbing digital ad in the first few seconds, communicating product value across a holiday theme.
Deep holiday tones like midnight greens and burnished golds gave the piece seasonal weight, while WORX's signature orange kept the brand grounded. Typography stayed confident and direct, consistent with their standard campaign work.
Animation was sequenced with ad performance in mind. The first two seconds lead with motion designed to stop the scroll, then settle into a rhythm that introduces each product clearly. Critical brand and product information lands early, before viewers drop off.
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